As compared to the channel names, handles are “truly unique to each channel so creators can further establish their distinct presence and brand on YouTube.” They will appear prominently on the channel pages and Shorts, and they will serve the goal of being “instantly and consistently recognizable.”
YouTube Is Making It Easier for Everyone to Find Their Creators and Tag Them
Aside from identification and branding, handles will also allow for a simpler and faster mention in the comments, community posts, as well as video descriptions. As far as the availability is concerned, creators will be notified “over the next month” When they choose a handle. Channels that already have personalized URLs will automatically have it become their default handle. However, “they can opt to change the handle for their channel as soon as the notification in YouTube Studio comes through.” Meanwhile, a matching youtube.com/@[handle] URL will be created: You can read all about the new YouTube handles here. Do you think handles are something that the platform should have introduced a long time ago? Let us know your thoughts.
