While some people might chuckle, some of our avid readers might have probably noticed this shift already. The company has become more aggressive with its assistance of the eSports crowds. We have the company acquiring one of the most significant fighting game events of all time (EVO). We also have the recently announced InZone lineup, which includes peripherals for hardcore PC players, including monitors and headsets. According to executive deputy President Kazuo Kii (who spoke in an interview with Nikkei), this is only the beginning for Sony. The exec talked about Sony’s advantage in the TV industry and even dropped the bombshell that the hardware they are trying to push onto the market is going to be geared to PC players, not PlayStation users: Kazuo also stated that Sony would focus on what top esports gamers want. The company’s vision is that they wish to become a gaming gear company on par with high-end gear producers such as Nike and Mizuno. Will they succeed in this venture? Nobody knows. Sony certainly has a lot of competition ahead, considering that many gaming hardware manufacturers try to deliver the best experience for players. While Kazuo’s words ring true with the eSports scene, it also takes much more than just promises of performance enhancements to be ahead of the curve. Whatever the result might be. It’ll be interesting to see what Sony offers inside the hardware space.
